The Room — Universal TOF

Phase 01

Capture (any platform)

Phase 02

Pre-Signup

Phase 03

Founders Build (1-50)

Phase 04

Inside-Room Offers (rotating)

Phase 05

Backend (post-50)

01🎬

Any Post / Any Platform

ig · fb · tiktok · linkedin · yt

Live

universal cta. comment "ROOM" or "888".

02💬

Comment "ROOM" / "888"

manychat trigger

Live

any post. add ROOM keyword. tbd which is canonical.

03📩

Opening DM

manychat

Live

"youre in. tap below."

04📩

Link DM → /join

manychat → button

Live

cta to room.thedylanewing.com.

04b📣

362 Warm-Lead Founder Push

297 manychat + 65 ghl detox · one-time

Pending

first push to fill founder slots. tbd dylan's go.

05📄

room.thedylanewing.com

vercel · funnel-share · cosmic

Live

13th floor copy. founders counter. form.

06⚖️

50-Founder Gate

cloudflare KV

Live

x/50 founders. atomic increment.

07🔗

Worker → GHL

cf worker · upsert

Live

tag the-room-founder (1-50) / the-room-member (51+).

08📩

Welcome Email

ghl conversations api

Partial

tbd telegram + live links until secrets set.

09📄

/welcome page

vercel · post-signup

Live

founder confirmation. road to 50.

10💬

Telegram Supergroup + Topics

private invite link · 5 topic lanes

Build

lanes: meditation · detox · retreats · live · general.

11🧠

Welcome Bot + Founder Badge

@grouphelpbot · custom title

Build

auto-greets. tags 1-50 as Founder.

12🎙

Weekly Live (1hr)

zoom or streamyard · pinned link

Build

thu 8am thai / wed 8pm est. meditation + open q&a.

13🎯

First Live · Founders Cohort

supergroup pin + email blast

Build

fires when 50 founders land. day + time tbd.

14🌱

Daily Idea Drop

dylan · 5 min/day · in supergroup

Build

one thought. room responds. off-record only.

15🎬

3 Pre-Promo Reels

per offer · 14-day evergreen

Build

15 min once. recycled per cohort.

16💾

GHL Per-Offer Workflow

ghl · trigger by tag

Build

5-day detox · meditation course · food app · etc.

17📦

In-Room Delivery

voice memos + dms + supergroup post

Needs Script

delivered inside the room. members-only.

18🌱

Post-Sequence (7d)

ghl email drip + room nudge

Build

soft cross-sell to next sub-offer.

19🎯

$11/mo Inner Circle

stripe · "support our journey"

Future

opens at member 51. founders 1-50 FREE forever.

20👥

1:1 Coaching

stripe · $1,497

Future

offered inside room. founders get first dibs.

21🏝

Retreats (Thailand)

first-come · in-room only

Future

classified pricing. founders priority list.

22🔓

Founders 1-50 · Grandfathered

free-forever in room · locked rate · retreat priority · all future tools

Locked

food apps, detox plans, member content — founders get it all, never pay.

This week's punch list

Create Telegram Supergroup + enable Topics (5 lanes: meditation / detox / retreats / live / general)
Set Telegram avatar = orb icon (~/dylan-hq/the-room/assets/the-room-bubble-orb.png)
Set wrangler secret put TELEGRAM_INVITE_LINK + WEEKLY_LIVE_LINK
Deploy refreshed room.thedylanewing.com (kill world-saver title, Option B sentence, founders counter)
Lock founder mechanic specifics (free-forever / locked rate / retreat priority / all of above)
Decide: push to 362 warm leads (297 ManyChat + 65 detox in GHL) — yes/no
Decide: comment trigger keyword — keep "888" / switch to "ROOM" / both
Pick weekly live day + time (current copy says thu 8am thai / wed 8pm est)

Founders cohort math

Founders gate50 members

Warm-lead pool to convert362 (297 mc + 65 ghl)

Weekly live attendance~30-40% of room

Sub-offer take-rate (warm)5-15% per offer

Affiliate $ per offer (50 members)$200-800

Paid tier post-50 (60% of 100)$300-700/mo

1:1 / retreats · in-room onlyvariable

First 90 days · the-room economy$2K-6K + $300-700/mo